A Guide to Social Media Strategy

We are firm believers that a solid social media strategy forms the basis of success in social media marketing. According to the latest State of Social report from Buffer, only 49.1% of businesses have a documented social media strategy. Do you have an effective strategy in place for your brand?

We are often surprised by how little long-term planning is going into social media, even by some of the larger brands. To effectively market your brand it is absolutely essential to have a strategy in place which defines your approach to social media marketing, formalises the plan and ensures you are taking the necessary steps for success.

We believe every brand should have a social media strategy which clearly and concisely answers the following questions:

  1.  What are your key objectives?
  2.  What is your brand personality and tone of voice?
  3.  Who is your target audience?
  4.  Which social media platforms will you use?
  5.  How will you source content?
  6.  What is your process for management?
  7.  How will you amplify your message?
  8.  How will you measure success?

In order to help you answer these questions and build a social media strategy which elevates your brand on social media we have created Social Media Strategy. This online course is created and delivered by Avocado Social to help you create and implement the perfect social strategy for your business. Whatever the business, our online guide is an essential tool for all brand marketers.

We are offering a 50% discount for the first 100 people to purchase Social Media Strategy. For more information about this offer (and loads more) check out the Avocado Social Facebook Media Hub 

Avocado Social has been helping brands create social media strategies for the last 5 years. If you’re looking to fine-tune your social media strategy, but unsure if this online course is the best fit for you, then why not get in touch to see how we can help.